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{ In the News }


Video Ads Gain, But TV Still Ahead
- By Joan Voight

NEW YORK About three-quarters of respondents said online video ads were as good as television for learning about advertisers and more than six in 10 said they took some action after seeing Web spots, according to a study by TNS Media Intelligence sponsored by AOL and Google.

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Online video revolution
- By Brad Howarth, September 27, 2007 10:07am

ONLINE video is becoming the hottest marketing tool for businesses keen to spruik their products and services in a cheap and very effective way.

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The Rise of Online Video Ads
- By Harry Gold, The ClickZ Network, Sep 18, 2007

A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA) / William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as those in auto and finance.

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Are you thinking of using video on your site?


Future Thinking Video

“All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value.” ~ Dr. Carl Sagan, Astronomer, Writer and Scientist, 1934-1996

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Offline Advertising Execs Have Fallen In Love… With Online Video

Maybe you’ve heard the whistling or perhaps noticed a spring in their step? How about that constant giggling? Ladies and gentlemen, it is clear: advertising executives have fallen in love…with online video.

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Online Video Ads: Just Wait

A study by eMarketer predicts the floodgates will open after 2011, when the lines between TV and Web video will be blurred.

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TV Commercials Move Online

The line between online advertising and offline advertising is blurring. eMarketer estimates that this year US online video ad spending will reach $775 million, and grow from there.

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Are Skins, Bugs or Tickers The Holy Grail of Web Advertising?

"The sites and advertisers are now citing success with such things as graphics that slide over the bottom of the video-viewing screen that allow them to market to users without interrupting the clip. A user can usually click on the graphic -- sometimes known as overlays, bugs or tickers -- to pause the video and see more information from the advertiser. Other marketers are seeing results with ad graphics that surround the video player screen, often known as player skins, especially when used in concert with video ads dropped into clips like TV commercials."

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